Former BBC executive Paul Campbell launched a new company in the United Kingdom in 2007, looking for ways to help musicians find a wider audience for their work. He established a website allowing select unsigned acts to upload their music, sell it - and keep the proceeds. Two years later, Campbell founded a radio station using a playlist built exclusively from the offerings on his site. He further developed his audience by adding a few shows carefully curated by a mix of ex-BBC and up-and-coming DJs.

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