"99 percent of New York has no clue who the f--- I am!'"

At 6 foot 9, Nick van de Wall, the DJ-producer known as Afrojack, is the easiest person to see exiting Soho House in New York's Meatpacking District. But that doesn't mean he's the easiest to identify. Passers-by rubberneck at van de Wall as he loads his latest haul of designer sneakers into a black SUV; several stop and stare. But it takes a nattily dressed Wall Street type to break the ice. "Hey, man. Aren't you a famous DJ?"

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