While Avril Lavigne's "Hello Kitty" video has raised the hackles of plenty of Western pundits, thanks to imagery that many perceive as culturally insensitive - robotic, creepy girls in a cupcake-themed stereotype-mart that Billboard.com called "Japan fetishization" - the view from Tokyo is far more sanguine. In fact, one could argue that the country - whose music market is worth close to $3 billion, 16 to 18 percent of which is international repertoire (mostly Anglo-American) - is so used to being misunderstood by the West that this latest pop barrage is hardly worth a flinch.

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