On a corner in Midtown Mahattan, Alejandro Manzano, 27, waits patiently for his time in front of the camera. It's a familiar spot for Alejandro, who, with his brothers Daniel, 32, and Fabian, 29, sings covers of hits on the Billboard Hot 100, as well as originals, on YouTube under the name Boyce Avenue. They've achieved all the hallmarks of major pop stars: sold-out European tours, studio time with top hitmakers, morning TV bookings - and more than $4 million in revenue last year.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In