The Clio Awards, the world’s most recognized international awards competition for advertising, design, interactive and communications, have announced Clio Music, a new awards series honoring creative ingenuity and brilliance exclusively in music marketing and advertising. Billboard will be the media partner.
Clio Music, which opens Tuesday, March 11 for online submissions (the winners will be announced at the 2014 Clio Awards on Oct. 1) recognizes achievements in artist self-promotion, music marketing, brand collaborations, and the use of music in advertising campaigns.
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“Music is as powerful an asset as any in the creative mix, so it’s only fitting to include it as a new program in the Clio legacy,” says Nicole Purcell, Executive Vice President, Clio. “We are very pleased to partner with Billboard Magazine for this new venture as we break ground in recognizing the best in music advertising.”
Judging the Clio Music submissions will take place on-site in New York City, where jurors -- designers, brand marketers, executives, and other creative elite in the music industry -- will evaluate the most groundbreaking work of the year from agencies, record labels, production companies, musicians, managers, and brands. The jurors include Clear Channel Radio's Tom Poleman, senior VP of partnerships and events at Fuse Liana Huth, WP&A's Willo Perron, CAA talent agent Brian Loucks, senior director of cultural branding at Pepsi Javier Farfan, Chevrolet's Molly Peck, and president of dick clark productions Mike Mahan.
The categories for entry are as follows:
Commercials (under one minute)
Short form (between one and five minutes)
Long form (over five minutes
Innovative Media: Includes work that utilizes advertising and marketing in a new, unique, or especially creative manner.
Integrated Campaign: Consists of a minimum of at least one ad from each of at least three different media types (e.g. Audio, Design, Digital, Film, Innovative Media, Out of Home, Print).
Partnerships/Collaborations: For advertisements, promotions, or events based on a business arrangement between two or more entities including but not limited to; brands, artists, and/or organizations.