EDM duo shoot for viral success

The "selfie" has become so ubiquitous that Oxford Dictionaries named the term its 2013 Word of the Year. Rising DJ duo The Chainsmokers, New York natives with a knack for humor and insight into the club scene, acted on the trend: On a whim, Drew Taggart, 24, and Alex Pall, 28, made a demo of a dancefloor thumper titled "#Selfie" that features a female clubber's comically vain monologue -- about taking a selfie, of course. Within days of the track's SoundCloud premiere, plays began exploding, aided by a viral video and a smart social media campaign.

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