Tracy Perlman

VP of entertainment marketing and promotions

Sarah Moll

Director of entertainment and TV programming NFL

Booked Beyoncé and Bruno Mars for the year's most-watched TV event


The NFL was responsible for nine of 2013's 10 most-watched events, and dozens more of its telecasts are routinely watched by upwards of 25 million viewers a night. Increasingly, music has been a part of those games.

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