Todd Pendleton

Chief Marketing Officer, Samsung North America

Ringing in new ways of delivering music, powered by a $1 billion budget

 

Even if Todd Pendleton hadn't orchestrated the deal for the exclusive five-day premiere of Jay Z's "Magna Carta...Holy Grail" on 1 million Samsung Galaxy devices, he would still be one of 2013's power players. Pendleton is rethinking the way sponsors work with the music industry, and keeping artists, media partners and agents on their toes with a U.S. marketing budget that was to exceed $1 billion in 2013.

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