Jimmy Iovine and Dr. Dre convinced a generation and their parents to buy $300 headphones they didn't know they needed, bringing premium audio gear to millions of mainstream listeners for the first time.

The multibillion-dollar question is whether they can do the same with streaming music as Beats Music prepares to launch on Jan. 21.

As the momentum slows for digital downloads, the $16.5 billion global recorded-music industry is increasingly looking to paid music services like Beats Music to fuel growth.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In