Pasquale Rotella

Founder/CEO, Insomniac Events

Sold half his business to the world's largest live entertainment player to help open new EDM markets


No one person is more emblematic of EDM's speedy, bumpy rise than Pasquale Rotella. After an extended courtship with several suitors, the founder/CEO of Insomniac Events sold the company to Live Nation this year (reportedly 50% of the business for $50 million), becoming the linchpin of its dance music strategy -- and guardian of its now-biggest event franchise in any genre, Electric Daisy Carnival (EDC).

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