From its humble beginnings in 1996 as a small independent label in Bloomington, Ind., Ben Swanson, with his brother Chris, has grown Secretly Canadian into Secretly Label Group, a small empire that consists of three other partner-run labels (Jagjaguwar, Dead Oceans and Numero Group), a distribution company and a publishing arm. In 2012, Jagjaguwar act Bon Iver took home Grammy Awards for best new artist and best alternative music album. Last year, Secretly Canadian's Major Lazer stormed Billboard's Dance/Electronic Albums chart, reaching No.

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