Beyonce's surprise release raises conflicting views from retailers and labels alike -- who's right?

The two biggest innovative album releases of 2013 came from a married couple, each doing their own thing in a different way.

Jay Z partnered with Samsung with an app that delivered his "Magna Carta...Holy Grail" album to 1 million users for free -- even though the phone maker paid him $5 million.

Then Beyoncé fired a shot heard 'round the world on Dec. 13 when she used social media to drive immediate sales for her self-titled album and 17 videos, all while the industry and her fans were in the dark about what was coming.

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