For many car companies, music is more about brand relevance than getting drivers on the lot.


Every five years or so, Ford Motor readies what it likes to call "white-space vehicles," brand-new cars without a direct category or competitor. For its latest offering, the 2014 Transit Connect Wagon, Ford identified the vehicle's key consumer as the "impassioned indie" -- young individuals passionate about their hobbies and interests -- and quickly turned to music to reach them.

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