Island Def Jam uses global, digital reach with Bon Jovi.

"On the road this year, Bon Jovi's Because We Can world tour has played to 2.7 million people in two dozen countries -- making it the top tour and top draw at this year's Billboard Touring Awards.

And Island Def Jam, the group's record company, views every one of those ticket buyers as a "potential album buyer," according to president/­COO Steve Bartels.

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