Technology drives efforts from promotion to philanthropy.

Achieving three back-to-back No. 1 studio albums and topping Billboard's year-end touring chart for the third time in six years proves that Bon Jovi is still at the top of its game after 30 years as a band and a brand.

Accomplishing that in the Internet age, however, requires a considerable amount of coordination and forward thinking in both the digital and social spaces.

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