The career of late A&M legend Gil Friesen should inspire those navigating today's shifting business.

"We're no longer in the music business-it doesn't exist anymore. We're in the multimedia business."

This was artist manager Scooter Braun speaking to Billboard for a story about his and fellow managers Troy Carter and Guy Oseary's investments in a variety of social media and technology startups.

Braun's words struck a chord because it's something I've mused over since reading obituaries of former A&M executive Gil Friesen, who died a year ago this month. All of the articles recognized him as the operational brains behind Herb Alpert and Jerry Moss' storied label.

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