Black Friday may be suffering an identity crisis as retailers of all stripes make moves to stretch out the 24-hour period into a ­multiple-day shopping event.

With worries that shoppers are haunted by the weak economy, that online retail will pick up market share and that the traditional five-week shopping period in between Thanksgiving and Christmas this year is truncated to a four-week period, music merchants went into proactive mode and have begun pre-Black Friday sales as early as the week before.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In