Music consumers aren't all the same. So why do digital music services treat them that way?

In the physical world, retailers do a good job of targeting specific customers. Country fans can find the artists they hear on the radio while shopping at a Walmart in a suburban or rural town. Rock and indie rock fans are well-served by the selection of vinyl and CDs at independent record stores. Christian bookstores cater to fans of the genre's music. In some cities, Latin music fans can find music retailers targeting native Spanish speakers.

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