Lorde Leaps Up Social 50 Chart


Charles Howells

Lorde reaches a new peak on the Social 50 chart (rising 20-11) after her debut album, "Pure Heroine," was released in Europe on Oct. 28. (The set’s European bow came a month after its U.S. release on Sept. 30.)
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
The resulting buzz lead to an increase in Lorde's fan acquisition across the board. A 26% rise in weekly conversation on Facebook leads to the rise of 83,000 new fans on the platform, contributing significantly to the 310,000 fans she adds to her overall audience (a 31% increase over the previous week).
Lorde has also been particularly active on her video channel, participating in the VEVO Lift program, designed to showcase emerging talent. She accumulated over 2.6 million video plays during the week.
Further down the chart, award-winning Bollywood actress Priyanka Chopra debuts on the Social 50 tally at No. 38 thanks to the steady accumulation of online fans (she adds 267,000 overall during the charting week). Chopra has a single out with Pitbull called “Exotic,” which debuted at No. 16 on Dance/Electronic songs after moving 19,000 downloads the week of July 14.
The song's official music video, which debuted July 11 during that same charting period, has amassed an impressive 18 million global views which continues to contribute to her overall play count (957,000 new plays overall this week).

Avril Lavigne, whose recent self-titled released debuts at No. 5 on the Billboard 200 this week (with 44,000 copies sold, according to Nielsen Soundscan), ascends 26-20 on the Social 50 tally due to online activity around the release. The move was primarily driven by a 49% increase in weekly traffic to her page on Wikipedia (which receives 183,000 views this week) and her Vevo channel, which receives 10 million plays during the week (a 5% increase over the previous frame).
On the top 10, Miley Cyrus remains at No. 1 for the second week in a row as Eminem bounds 4-2 in the wake of the debut of his Billboard 200-topping "The Marshall Mathers LP 2." Eminem’s move bumps Katy Perry (2-3) and Justin Bieber (3-4) down a notch as One Direction rises (6-5). Demi Lovato slides (5-6) while Ariana Grande holds steady at No. 7 and Justin Timberlake climbs 10-8. Rihanna rebounds into the top 10, moving 13-9 while Britney Spears dips one spot to anchor the region (9-10).