On TV and on the charts, there's a bilingual demo up for grabs. Getting its attention isn't as simple as you think.

Watch prime-time TV virtually any night of the week and you'll find Hispanic characters and personalities that weren't there two years ago: contestants singing in Spanish on "The Voice" and "American Idol," Latin stars judging such contests and more Latin acts performing on late-night TV and shows like "Austin City Limits."

By the same token, NBCUniversal is heavily vested in mun2, its bilingual, bicultural network, while this month, Univision and ABC are launching Fusion, their joint venture English-language TV network.

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