Venues face need to co-promote shows to reduce dark nights.

These days, if venues want the date, they're often finding it necessary to pony up to book the show.

Increasingly, buildings are taking on the promoter or co-promoter risk, communicating directly with agents to stay on the radar when tours are being booked.

The math is simple: There are more buildings than there are tours to fill them. The impact of festivals buying loads of talent and "major market only" touring exacerbate the situation.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In