Forty-eight hours after AMC's "Breaking Bad" finale aired on Sept. 29, Bruce Resnikoff, president/CEO of Universal Music's catalog division, was marveling at the number of discussions about the song that played during the final scene.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In