Aaron Bruno is writing again and trying not to think about "Sail," a song he first recorded under the name AWOLnation more than three years ago, which would be a lot easier if it weren't everywhere he turned. A creeping stain of synth rock with startlingly confessional lyrics and a frayed, single-word climactic chorus ("Sail!"), the song has soundtracked an endless string of movie trailers, viral videos, CW dramas, and car and liquor commercials since its January 2011 release -- each one extending what has become a historically lengthy life cycle.

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