With his new secular image, the reggae star preps a spiritual, stripped-down fifth set.

Nearly a decade ago, when an emerging Matisyahu was the frequent subject of conversations and magazine articles crowning him the king of Hasidic Jewish reggae, it would have been difficult for him to conduct an interview on the streets of Brooklyn without attracting some passing gawkers. Talking to Billboard nearly two years after shaving his traditional beard and sidelocks, clad in sweatpants and a tattered V-neck T-shirt, the artist born Matthew Miller can conduct business while remaining highly incognito.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In