Sponsorship spending is on a record pace in 2013, and brand deals are reshaping the way music is distributed. Billboard gathered five key players to discuss what's next.

With sponsorship spending on music festivals, events and tours expected to reach a record $1.3 billion in 2013, according to analytics firm IEG, Billboard gathered five thought leaders from key sectors of the branding and music industries at the Billboard studio in New York to discuss the challenges and opportunities of the future. As the success of the Jay Z-Samsung deal showed, music sponsorship has progressed well past questions of "selling out" to more of an expected alliance among fans, bands and brands-a model that professional sports has used for decades.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In