Internet radio company Songza has raised $4.7 million in fresh funding that will help grow its advertising business.

The funding will allow Songza to establish its solution to create native advertising -- advertising that's built into the listening experiences. Whereas a typical Internet radio service streams music based on genre, artist or song, Songza allows listeners to select music for activities. This approach to curation allows Songza to integrate brands into what the company calls "life moments" like working out, driving or entertaining.

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