In 2002, when he was 13 years old, Geoffrey Rojas decided he wanted to be a singer. It took him six years to develop a sound, a look and an identity, to turn himself into Prince Royce. It took him another two years to top the charts, and one more to release the top-selling Latin album of 2011, "Prince Royce." He stands now as the most successful breakout Latin act in recent years, though his greatest accomplishments may lie just ahead.

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