Since 2006, Taco Bell's Feed the Beat program has supported more than 600 rising music acts with $500 in gift certificates to help keep them fed on the road. And in more recent years, the company has extended its outreach to the music industry by including Feed the Beat bands and their music in its national TV advertising -- most notably with Passion Pit, whose single "Take a Walk" began its long stint on the Billboard Hot 100 last September as a direct result of its use in a Taco Bell commercial that aired during last year's MTV Video Music Awards.

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