Snapverse allows for the sharing of "snaps," or 20-­second combinations of video and images, with fellow app users. Unlike other short-form, video-sharing apps like Instagram (which has the option to send 15-second clips) or Vine (standard six-second videos), Snapverse boasts a catalog of licensed music that users can dive into and utilize to supplement their messages. Currently, the app's music options include tracks by Train, Matt & Kim, Macklemore & Ryan Lewis, Pearl Jam and Willie Nelson.

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