Lloyd Price has been successful for more than 60 years. He's a Rock and Roll Hall of Fame inductee and winner of the Rhythm and Blues Foundation's Pioneer Award. He's had his own record companies and nightclub, developed real estate, promoted boxing matches, served in the U.S. Army, lived in Africa and even designed his own sweet potato cookie for Walmart.

He is 80 years old, has a 201 bowling average and has bowled six perfect games.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In