Azoff Music Management has announced an investment in social media marketing and online talent management agency Digital Brand Architects (DBA).

With offices in New York and Los Angeles, digital marketing consultancy DBA has a portfolio of more than 60 bloggers and online content producers in fashion, beauty, lifestyle, food, shelter, and photography. Co-founders Karen Robinovitz, Raina Penchansky and Kendra Bracken-Ferguson launched the company in 2010.

Azoff Music Management’s Allison Statter will join the DBA co-founders as part of the management team.

“DBA is a company we believe has the ability to define new ways for online talent and influencers to build exceptional brands of their own,” Azoff Music Management said in a statement.  “It's an exciting time in the digital space and joining forces with the talented women at DBA will catapult Azoff Music Management into the growing world of media talent. We are looking forward to helping build the DBA business and also bringing opportunity to our existing clients through DBA's expertise in the digital world.”

“We pride ourselves on building a transformative agency and Azoff Music Management is the perfect partner in furthering that vision,” DBA noted in its own statement. “We are immensely passionate about cultivating talent and the intersection of that and brand development.”