For its first attempt at hosting 50 concerts in all 50 states on the same day, Bud Light had modest goals for the audience it wanted to reach as part of 50/50/1, a nationwide event held Aug. 1 to celebrate its Bud Light Music First program. As part of a live-stream deal for five of those concerts with Myspace, the client told its Web partner that its most aggressive goal was to hit 2 million streams from 1 million unique users with an average of 10 minutes spent per viewer.

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