The billion-dollar blockbuster sales history of "Call of Duty" and its broad reach among young men with healthy entertainment budgets make it a prime target for music synchronization. In a demonstration of the brand's ability to woo top-level talent, the announcement event for the forthcoming tent-pole title "Call of Duty: Ghosts" on Aug. 14 featured the world premiere of Eminem's new song "Survival" in the game's trailer. The track marked the rap superstar's first new solo material to be released in more than two years.

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