Fans of 16-year-old alt-pop sensation Lorde couldn't have asked for a better time when the New Zealand native played New York's Le Poisson Rouge on Aug. 6, leading the tiny club in a boisterous singalong of selections from her debut EP, "The Love Club." But a smaller group of fans was also in attendance, as senior reps from virtually every major publisher filled the room, in hopes of making a deal before Lorde's full-length, Pure Heroine, arrives Sept. 30 on Lava/Republic.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In