How smartphones are helping beat music piracy in the worlds fastest-growing market. Op-ed by Vinodh Bhat, co-founder/CEO of Indian digital music service Saavn.
The burgeoning legal music industry in India has, thus far, received little attention from the rest of the world. But for global players, there’s a massive opportunity in this fast-growing market—one that numbers in the billions of dollars, as revenue barriers like piracy and lack of connectivity are removed. With a predicted 14.7% CAGR through 2016, according to PricewaterhouseCoopers, the Indian market will roughly double in the next five years.