Demi Lovato makes a 15 position leap to No. 2 on the Social 50 chart, prompted by the release of the official Vevo video on July 17 for her new single "Made in the USA." The title garnered 8.8 million worldwide views during the charting week, helping to contribute to the more than 17 million plays her Vevo channel received (a 92% increase).
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Lovato’s ascension is also aided by the addition of 656,000 fans across Twitter, Facebook and Instagram, a 46% increase over the previous week. She additionally received 241,000 visitors (up 21%) to her Wikipedia page.
“Made in the USA” is the second single from her fourth album "Demi," which debuted at No. 3 on the Billboard 200 dated June 1 -- the same week she posted her previous best Social 50 peak at No. 4. The first video released from that set, “Heart Attack,” was the catalyst for Demi’s first top 10 residency on Social 50, when she rose 17-8 on the April 27 chart after receiving eight million overall plays across Vevo and YouTube.
Right behind Lovato is Eminem, who soars 12-3 following confirmation of rumors that new music is on the way. During the week, conversation (and fan acquisition) spiked as hip-hop DJ Whoo Kid posted a stylized picture of Eminem with the caption “My boss at #SiriusXM @shade45 new music coming soon.”
The news caused fan acquisition to spike, ushering a 58% increase in weekly Facebook fan acquisition and a 15% bump in weekly Twitter follower acquisition, leading to the addition of 664,000 new fans overall.
Meanwhile, singer/Actress Bridgit Mendler re-enters at No. 41 following heavy social media activity around her summer tour, which launched about a month ago. Throughout dates in California and Texas she’s kept her audience engaged on Instagram, where she’s received a boost in fan acquisition. This past week, she gained 107,000 new fans on the platform, contributing to a 37% rise in that metric.
Back to the top 10, Justin Bieber remains at No. 1 despite Lovato’s significant jump. Rihanna is displaced (3-4) by Lovato and Eminem’s movements, while Miley Cyrus falls 2-5. One Direction rises 10-6, a climb that could continue into next week, as buzz generated by their new single “Best Song Ever” will factor into next week’s Social 50 tally. Jennifer Lopez slides 6-7, as does Taylor Swift (4-8), Justin Timberlake (7-9) and Britney Spears (8-10).