CoverGirl has announced a new face for its campaign in 16-year-old Becky G, a singer/songwriter/rapper with a street-leaning style. Appearing in her first national TV and print advertising for the brand this summer, Becky G will use the national arena to keep building her already sizable personal fan base, whom she dubs “beasters.” Creating original content to feature on the beauty brand’s social media outlets, specifically YouTube, Becky G will “give a glimpse into her life as a CoverGirl and rise to stardom.” Hitmaker/­producer Dr.

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