During the last two years my job has focused almost exclusively on digital music discovery. Helping people who don't know what they're looking for find more music they'll like. I read everything with "digital" and "discovery" in the headline. I attend every panel on "discovery" I can. Unfortunately, what I have noticed is that 99% of the conversations around discovery focus on "how to help heavy music consumers find more music." We're missing the big and critical opportunity. The conversation we should be having is "how to help casual music consumers find some music."