Billboard live streams brought fans up close and personal with stars preshow and backstage.

The action onstage at the BBMAs was matched by the action backstage, and dedicated fans could watch it all unfold live. Billboard broadcast live streams of preshow arrivals on the Cambio blue carpet and from the backstage area, attracting nearly 100,000 concurrent viewers and more than 325,000 unique page views for the two live-stream pages on During the backstage broadcast--presented by Samsung Galaxy S4 and anchored by Billboard's Bill Werde and TV host Michelle Marie.

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