In the year prior to the April 30 release of her debut full-length album, Cathy Heller took home more than $100,000 from synch licenses of her songs. The rest of her ledger sheet was almost all goose eggs-little income from download sales, no gigs or sessions--and almost equally blank were the costs of doing business. Heller self-publishes her music; works without a manager, agent or publicist; and pays her producer by giving him a share of her publishing.

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