Brand sponsorship for festivals, tours and music venues keeps growing in the United States, and is projected to reach $1.28 billion in 2013, according to marketing analytics firm IEG Research. Music continues to capture an increasing share of dollars from marketers post-recession, posting a 5.4% increase from $1.22 billion in 2012 and a 15.5% increase from $1.17 billion in 2009.

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