In 2010, it took Atlantic Records Group chairman/CEO Craig Kallman nearly three months to convince Liz Miller, now GM of his revived Big Beat imprint within Atlantic, to join the team.

"I said 'no' immediately," says Miller, who was living in Berlin at the time, managing social and digital marketing for techno don Richie Hawtin's Minus empire. "I thought, 'Major labels and electronic music don't mix. I'll be selling out. I'll be working for the man.' Then it occurred to me that it would happen with or without me."

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In