In 2010, it took Atlantic Records Group chairman/CEO Craig Kallman nearly three months to convince Liz Miller, now GM of his revived Big Beat imprint within Atlantic, to join the team.
"I said 'no' immediately," says Miller, who was living in Berlin at the time, managing social and digital marketing for techno don Richie Hawtin's Minus empire. "I thought, 'Major labels and electronic music don't mix. I'll be selling out. I'll be working for the man.' Then it occurred to me that it would happen with or without me."