With all the clutter one may find on major social networks like Facebook and Twitter, artists are searching for ways to express their individuality and reach fans online. Keek, a social network whose primary currency is short-form videos, is aiming to become an alternative venue. Artists like Adam Lambert, Victoria Justice and Austin Mahone have taken a shine to this new medium of online conversation, giving fans intimate glimpses of their daily lives.
A "keek" is a 36-second video, shot from the user's webcam or on an iPhone or Android phone, that other users can comment on, or "keekback" a keek of their own. Like the rising social app Vine, the short running time of Keek videos encourages the creation of concise content for rapid consumption and sharing across Facebook, Twitter and Tumblr.
The simple, ergonomic smartphone interface, combined with one-touch sharing, makes Keek best suited for on-the-go use. The brief video length and no-frills approach to editing forces users to be concise and informal, a format ideal for casual updates. "The emergence of mobile is creating a lot of opportunity to disrupt many markets and categories," Keek COO Lamont Wilcott explained in an email. "Keek [provides] its users with a more immediate, authentic and personal experience."
Keek has grown at a rate of 78% month over month by adding more than 200,000 new users daily, and users are posting 4 million-plus videos each month. But the app's Web interface leaves much to be desired aesthetically. Most of Keek's site is bare-bones white and blue, missing many of the personalized aspects found on Facebook and Twitter.
"Right now, our focus is on growing the community, enhancing the Keek user experience and expanding the platform," Wilcott wrote, noting that when the company is ready to monetize, it will likely be an advertising-related model. Growing pains aside, Keek's early returns are encouraging.