BMG and YES are launching a mobile-phone program that will allow users to identify songs played on 2,315 radio stations. The announcement is being made at the National Asson. of Broadcasters spring co

BMG and YES are launching a mobile-phone program that will allow users to identify songs played on 2,315 radio stations. The announcement is being made at the National Asson. of Broadcasters spring convention, which started today (April 19) at the Las Vegas Convention Center.

By going to mobile.yes.com and selecting the radio station and time a song was played in the previous 24 hours, listeners can identify the track, buy the CD, download ringtones from songs by BMG artists, stream exclusive audio and video on compatible handsets, enter contests, play trivia games and display pictures through their mobile phone.

The service can be accessed through the "music" category of AT&T Wireless' mMode service and is also available on WAP-enabled mobile phones.

In other news from YES Networks, the radio service provider is previewing an offering that allows anyone with a mobile phone to rate, share and buy any song that has been broadcast on 2,500 radio stations in the previous 24 hours. The platform, which goes live this fall, will also offer access to the playlists of MTV, MTV2 and VH1.

YES is free to radio stations and costs users 79 cents per call and 20 cents per minute.