MusicNet and Cflix announced today (April 27) the launch of Ctrax, a legal online music service that will sell low-priced downloads to college students. Available immediately in a testing phase at Yal
MusicNet and Cflix announced today (April 27) the launch of Ctrax, a legal online music service that will sell low-priced downloads to college students. Available immediately in a testing phase at Yale University, Ctrax will offer á la carte downloads and a subscription service.
New York-based MusicNet and Denver, Colo.-based Cflix plan to expand Ctrax to as many as 20 schools before the fall. The service will also provide an outlet for locally-produced music and video.
"[Colleges] are shutting off the [illegal peer-to-peer networks] as best they can, while at the same time looking to actively endorse a service like ours as a commercially legal and viable alternative," Cflix president Bret Goldberg tells Billboard.biz.
Goldberg says Ctrax will appeal to college students because of its affordable pricing model and MusicNet's selection of more than 700,000 songs. Students electing to buy songs á la carte can purchase them in bulk. A 10-song package will sell for $8, while 15- and 20-song options will be available for $12 and $15.
Purchased songs can be burned onto a CD or transported to any WMA-compatable portable music device. A two-month subscription plan is available for $4.
Ctrax works through the university's local area network, which also houses the files and the billing agent. The service will also feature customized charts, such as "Yale's Top 20 Downloads."
The MusicNet catalogue includes music from all five major record labels, as well as 72 independent labels.
Cflix currently works with Duke, Wale Forest and University of Colorado, offering a variety of on-demand media services.
Earlier this year, MusicNet rival Napster announced similar programs with the University of Rochester and Penn State University.