New York-based indie label Artemis Records has formed a joint venture with commercial production facility JSM Music.

New York-based indie label Artemis Records has formed a joint venture with commercial production facility JSM Music.

JSM, a high-profile firm with studio facilities in New York and Marina Del Rey, Calif., is headed by president/executive producer Joel Simon. The company employs 30 in-house composers. JSM also operates its own licensing division, Production Advisors.

JSM's clients include virtually every top ad agency. It has produced music for Clio- and Addy-winning spots for Chevy, Kodak, AT&T, American Express and Toyota, among others.

The union with JSM will provide potential ad visibility for Artemis' roster, which includes such acts as Kittie, Jesse Malin, Sugarcult, Lisa Loeb, Joey McIntyre, Ellis Hooks and Steve Earle. It could also provide label exposure for work by JSM's writing staff.

The venture will also serve as a conduit for the release of compilation albums, styled along the lines of George V's successful "Buddha Bar" series.

Lou Mazzucchelli, a venture partner at the New York investment firm Ridgewood Capital, will head day-to-day operations for the joint venture.

Former Innovative Distribution Network president David Fritz is joining Artemis-JSM as a board member, and will be involved in A&R, legal, distribution and marketing aspects of the venture.

Artemis-JSM's releases will be handled via Artemis' existing arrangement with Koch Entertainment Distribution.

For more details, see the May 8 issue of Billboard.