Sean "P. Diddy" Combs has signed a multi-year deal with the Estée Lauder Companies Inc. to launch his own men's fragrance line. According to an Estée Lauder spokesperson, the Sean John fragr

Sean "P. Diddy" Combs has signed a multi-year deal with the Estée Lauder Companies Inc. to launch his own men's fragrance line. According to an Estée Lauder spokesperson, the Sean John fragrance will debut at retail before the end of 2005.

John Demsey, president of the Estée Lauder-owned M.A.C cosmetics brand, will oversee the Sean John fragrance line.

Combs says in a statement: "People express themselves in many ways -- through their music, through the way they dress and through the fragrance they choose, so deciding to make a fragrance was very natural for me."

Sean John is also the name of Combs' fashion line, which reports annual U.S. sales of more than $350 million.

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