Veteran record executive Marcos Maynard has been appointed president of EMI Music Brazil, effective immediately. Maynard replaces outgoing president Beto Boaventura, who abruptly left the company this

Veteran record executive Marcos Maynard has been appointed president of EMI Music Brazil, effective immediately. Maynard replaces outgoing president Beto Boaventura, who abruptly left the company this week "to pursue other interests."

Maynard will report directly to Marco Bissi, president/CEO of EMI Music Latin America. Though the company is based in Rio de Janeiro, Maynard will commute between there and Sao Paolo.

Maynard, who previously headed up PolyGram Brazil, was most recently leading his own company, Maynard Enterprises. That company's artists, including Simone, Rastapé, Roberta Mirana and Ivan Lins, will continue to be distributed by EMI under an existing distribution agreement.

Prior to branching out on his own, Maynard led now-defunct label Abril Music, which grew to become one of the country's leading indies until it was sold last year by parent company the Abril Group. Although he will now head a major label once again, he says he will apply an independent point of view to its operations.

"It's important to see that it's possible to do things, even in a smaller market," he says.

EMI's recent triumphs in Brazil include Tribalistas and Os Paralamas do Sucesso.