Address to take form of one-on-one interview.

Clive Davis, chairman/CEO of BMG North America, will deliver the keynote address at the 2004 NARM convention, to be held Aug. 21-24 at the San Diego Marriott.

In a switch from the traditional keynote format, Billboard charts director Geoff Mayfield will conduct a one-on-one interview with Davis during the convention's Business Session & Annual Meeting.

"We are extremely pleased and honored to have Clive provide first-hand insight into what has made his career one of the longest and most enduring in the face of major cultural and music-industry changes," says NARM president Jim Donio in a statement.