Promotion exec adds marketing role.
Columbia Records Group has promoted Charlie Walk to executive VP of creative marketing and promotion. He was executive VP of promotion.
In his new role, Walk will focus on strategic marketing in non-traditional areas. He will work closely with senior Columbia executives in coordinating all levels of strategic planning, including licensing.
As head of promotion, he will continue to oversee radio and video promotion at all formats.
Walk has worked in various areas at Sony Music since 1987. Based in New York, he reports to Columbia Records Group president Will Botwin